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PUMA
MILAN, ITALY - OCTOBER 1, 2024: Champions League banner during the UEFA Champions League FC INTERNAZIONALE v FK CRVENA ZVEZDA at San Siro Stadium.
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Europe
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Why Adidas could lose the UEFA Champions League ball
March 16, 2026
credit: matimix/Shutterstock
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Fan Engagement
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Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football camps
April 11, 2025
credit: ph.FAB / Shutterstock
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Fan Engagement
Time to read: 3 min
Manchester City launches fan vote for 2026/27 third kit
January 27, 2025
credit: Shutterstock
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Data
Time to read: 3 min
Manchester City fans able to design 2026/27 third kit using Puma AI
December 9, 2024
credit: Vitalii Vitleo/Shutterstock
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Football
Time to read: 2 min
Portugal national football team partners with Puma ending Nike deal
November 28, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
Aston Martin F1 Team signs long-term apparel Puma partnership
November 13, 2024
credit: Shutterstock
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Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Puma returns as Derby County’s kit manufacturer for next season
April 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Puma to become Southampton FC’s new kit partner for 2024/25
April 10, 2024
The logo of Barcelona football club on an official jersey
BREAKING
Football
Time to read: 3 min
FC Barcelona to end Nike deal and explore its own brand
March 4, 2024
A red Puma sign on the front of a shop.
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Europe
Time to read: 2 min
RB Leipzig ends long-lasting Nike ties with Puma deal
February 27, 2024
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Football
Time to read: 1 min
Puma no longer sponsor of Israel’s national football team from 2024 onwards
December 13, 2023
Credit: Shutterstock
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Fan Engagement
Time to read: 3 min
PUMA signs multi-year F1 apparel deal
May 9, 2023
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Football
Time to read: 2 min
Grealish signs potential 'record' boot deal agreement with Puma
March 7, 2023
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Football
Time to read: 2 min
Crystal Palace signs technical kit partner Macron as Puma departs
June 22, 2022
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Partners
Time to read: 2 min
Borussia Mönchengladbach forms early extension to ‘historic’ Puma deal
May 30, 2022
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Horse Racing
Time to read: 3 min
Puma provides F1 Team Orlen with kit for ‘highest level’ performance 
March 21, 2022
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Italy
Time to read: 2 min
Serie A brings in Puma as official technical partner
March 7, 2022
Microsoft looks to ‘digitally transform' football in LaLiga extension
BREAKING
Partners
Time to read: 2 min
Microsoft looks to ‘digitally transform' football in LaLiga extension
May 20, 2021
Raheem Sterling lands New Balance endorsement deal
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Sponsorship
Time to read: 2 min
Raheem Sterling lands New Balance endorsement deal
May 20, 2021
credit: Shutterstock
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Latest News
Time to read: 2 min
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
February 12, 2021
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Sponsorship
Time to read: 2 min
Neymar ends long-association with Nike to seal Puma partnership
September 14, 2020
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